Google for Indonesia

IMMERSIVE ZONE

ABOUT

Google was looking for an engaging way to share data and research findings about the use of YouTube in Indonesia at their annual key event, Google for Indonesia. We brought the data to life through an "immersive zone" of augmented and virtual stories. Participants were able to learn about YouTube's reach by walking around a giant map discovering stories using a mobile phone and an AR app. They were also able to "meet" YouTube users in remote places and get a firsthand glimpse of how the platform is changing lives through 360-degree films. The zone attracted a lot of attendees who were curious about what people were doing, and those who were keen to absorb information in new ways. 

WHERE IT HAS BEEN EXPERIENCED

Google for Indonesia, Jakarta.

Info

RATING

Family-friendly

GENRE

Corporate

FORMAT

Augmented reality via a mobile app. 360-degree video.

VERSIONS

Bahasa Indonesia with English subtitles.

Video

PLAY

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GOOGLE FOR INDONESIA IMMERSION ZONE

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