I was recently at the Cannes Film Festival where the pilot episode of my virtual reality series, The PhoenIX, was part of the NEXT VR showcase. I attended a number of VR panels and events and in one such panel, focused on monetising VR content, I came across something that baffled me. I’m not going to name names here but suffice it to say that the panel consisted of VCs investing in VR, a large VR studio and an established tech leader in media and entertainment who is aggress